Brand and copy guidelines (Giles Miller Studio)
Katie Treggiden worked with surface, sculpture and architecture practice Giles Miller Studio following a long period of brand strategy work to help them clearly articulate their vision, brand character and pillars, target audience and tone of voice. She ran a brand workshop for the whole team and subsequently developed a set of brand and copy guidelines to guide communications going forward, providing website copy and an example press release to demonstrate how they might be applied.
‘Katie’s astute interpretation of our studio and aspirations made for an invaluable contribution to our re-brand,’ said founder and director Giles Miller. ‘Critically, she was able to bridge the gap between our internal creative dialogue and the projection of that process to the wider world. We will certainly be working with her again at the earliest opportunity.’
All copy is reproduced here as it was supplied by Katie Treggiden to the client or publication.