Brand Workshop (Helena Star) | Katie Treggiden Skip to content

Brand Workshop (Helena Star)

This article was written 5 years ago.

Katie Treggiden worked with interior designer and stylist, Helena Star on a one-day brand workshop to help explore and articulate her studio’s vision, create a pen portrait of its target audience, understand her brand personality and define a tone of voice.

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‘It felt like such an indulgence to really spend time thinking about my brand, how I position myself and talk about my work, but this has been an essential step,’ said Helena. ‘My business has grown organically and without much planning, so to take a breath and really look at my offering and how I communicate has been really helpful.’

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‘Katie is passionate and warm and we had a lovely morning of coffee and chat with plenty of soul searching, mapping exercises, relevant TED Talks, vision boards and working out who my audience actually is,’ she adds.

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‘Katie is incredibly insightful and knowledgeable about the design world and understands my industry completely. She reminded me that design is a valuable service and I finally feel confident about talking about my offer and charging what I feel my time is worth. I came away feeling really inspired.’

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You can see more examples of Helena’s work here.

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Katie Treggiden is also the founder and director of Making Design Circular — an international membership community and online learning platform for environmentally conscious designers, makers, artists and craftspeople.
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