Artisan books, March 2015
This article was written 10 years ago.
This week I ran a content marketing workshop for the team at Artisan books, using brand planning tools to help them to define their brand, their target audience and their tone of voice. Next step is a creative workshop to come up with lots of content ideas and put together an editorial calendar.
All copy is reproduced here as it was supplied by Katie Treggiden to the client or publication.
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