In Conversation with Alejandro Villarreal (Hayche)

Katie Treggiden was invited by H Furniture (since renamed Hayche) to interview founder and creative director in front of a live audience to celebrate the launch of the WW Chair at Clerkenwell Design Week.

The WW Chair was designed by Alejandro Villareal. Inspired by the classic lines of the Windsor chair, its solid wooden seat is given a modern twist in the form of the structured wire backrest. The event was a great success, drawing people into the exhibition space to interact with this piece and the wider collection.


All copy as provided to the publication.

Will Modernist domestic architecture still be relevant in fifty years?

Modernism was never intended to be a style, but a movement – after the horrors of war, architects rejected the past in favour of a utopian vision of humanity’s problems solved by design. Embracing new materials, new technologies, and the ‘machine’, they rejected ornament and preached ‘truth to materials.’ Unfair as it may be to blame Modernist architects for the flawed social housing projects they inspired, the reality of living in estates like the recently demolished Robin Hood Gardens (completed in the 1970s, but along Modernist principles), proved far from utopian. The question is not whether Modernist project failed, but whether the domestic architecture it left behind is even relevant today. ‘One of the most important fundamentals of Modernism is the dogma that the past is irrelevant to the future,’ says Dutch designer Marcel Wanders. Almost a century on from the early days of Modernism, he raises an interesting point. Now that it’s in the past, has Modernism become irrelevant?

Modernist architects were looking for solutions to the post-war housing crisis – today we face a crisis of our own: one in four people worldwide is either homeless or living in slums or substandard housing – a problem that is only going to be exacerbated with 70% of the world’s population predicted to be living in cities by 2050 (versus 30% in 1950). With a different set of challenges, do we look to Modernist architecture for solutions, or find our own?

Built By All (MINI Living)

Katie Treggiden worked with Design Milk and filmmaker Jenner Brown to create a suite of branded content for MINI Living as part of their Built By All initiative at Milan Design Week, 2018. Katie interviewed architect and creative lead of MINI Living Oke Hauser and StudioMama‘s Nina Tolstrup, the designer behind this installation, for a short film and created a series of sponsored Instagram Stories and Grid Posts for the Design Milk feed. All content was created, shared with the brand team and editorial teams for sign-off and shared across social media channels live from Milan. All photography by Katie Treggiden.