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katie treggiden is a purpose-driven writer & speaker championing a circular approach to craft & design – because planet earth needs better stories.

Katie Treggiden grew up surrounded by the natural world. An idyllic Cornish childhood spent in boats, on the beach or exploring the countryside was augmented by a fascination with nature documentaries, particularly those by her childhood hero David Attenborough. She read biology and marketing management at Oxford Brookes University, deepening her understanding of environmental issues while honing her communication skills, before embarking on a successful 12-year career in advertising, marketing and brand strategy.

In 2010, Treggiden shifted gears to become a craft and design journalist, focusing on creativity as a positive agent for social change. Having written four books, established an award-winning blog and an independent magazine, as well as contributing to publications such as The Guardian, Viewpoint, Design Milk, Crafts Magazine, Elle Decoration and Monocle24, she undertook a master’s degree in the history of design at the University of Oxford. She set herself an informal question to guide her research: ‘can craft save the world?’ She graduated in 2019 with, not only a distinction and papers on bio-facture, repair and the plastics crisis, but an answer to the question that has become the ‘North Star’ for an emerging body of work about the role that craft and design can play in sustainability and the circular economy. It was during her time at Oxford that she laid the groundwork for her fifth book, Wasted: When Trash Becomes Treasure (Ludion, 2020) and her podcast Circular with Katie Treggiden.

She was the founder and first president of women’s network Bloom and is a Fellow of the Royal Society of Arts, and a Trustee of the Leach Pottery.

education

EDITED HIGHLIGHTS >>

Gaining a distinction for her Master’s Degree in History of Design from Oxford University // Being commissioned to write her fifth book, and third for Ludion, Wasted: When Trash Becomes Treasure. // Conceiving and helping to launch Design Can – an initiative to improve diversity and representation in the creative industries // Opening London Craft Week’s event series with Making It In London – a debate for Cockpit Arts.
2019
Writing Weavers: Contemporary Makers on the Loom (Ludion) with a launch at the Tate Modern // Writing the foreword to The Value of Making by Emily Jo Gibbs // Travelling to NYC to write the cover story for B Inspired – Brussels Airline’s in-flight magazine // Working with Bethan Gray, Universal Design Studio & Giles Miller Studio // Being appointed trustee of the Leach Pottery // Hosting a press conference for MINI Living at LDF // Writing for Monocle Magazine.
2018
Writing Urban Potters: Makers in the City (Ludion) // Writing for Sunday Times Magazine // Closing confessions of a design geek after seven years and international recognition from Cision, The Sunday Times, Elle Deco Italia and Dwell US // Writing for Viewpoint Magazine // Developing a brand book for LondonNewcastle with Studio Small // Being accepted onto the Master’s in History of Design programme at Oxford University.
2017
Writing the foreword to Residents: Inside the Iconic Barbican Estate by photographer Anton Rodriguez // Working as a creative consultant for Sainsbury’s Home // Writing for The Guardian Magazine and Stylist // Travelling to Norway for a story on Universal Design for Norwegian Arts // Being appointed as a Fellow of the Royal Society of Arts.
2016
Writing Makers of East London (Hoxton Mini Press) – described by Nigel Slater as 'heartwarming’ // Fiera Magazine being nominated for MagPile’s Best New Magazine and shortlisted for Stack Magazines' Launch of the Year & Best Use of Illustration // Being invited to speak at the Norwegian Embassy // Writing a series of essays for AHEC // Writing for Elle Decoration // Working with Bruce Hemming writing home stories for interior design magazines.
2015
Conceiving, launching, publishing and editing Fiera – an independent print magazine discovering new talent at the world’s design fairs, raising over £16,000 on Kickstarter for its first issue // Making the first of many appearances on M24 – Monocle’s 24-hour radio station // Hosting an ‘in conversation with’ Kenneth Grange at Clerkenwell Design Week // Writing for the Telegraph Magazine // Working in-house as design reporter for Dezeen.
2014
Working as Maggie’s in-house copywriter, rewriting all printed materials and creating a brand lexicon to sit alongside Pentagram’s visual brand guidelines // Producing a brand book for Studio Loop in collaboration with Phage Design // Being selected for BlogTour NYC // Launching the annual confessions of a design geek bursary, which awarded a new designer £10K in-kind to kick-start their career.
2013
Leaving a 12-year career in advertising and brand strategy to become a full-time craft and design writer // Being selected by VisitFinland as design and architecture blogger // Delivering the keynote speech at the Hive conference in Helsinki.
2012
Writing and and self-publishing my first book, Interviews // Becoming editor-at-large for Design Milk covering EMEA // Becoming new business and client services director heading up the London office for David & Goliath, an LA-based advertising agency.
2011
Launching confessions of a design geek, which was nominated for ‘Best Interior Blog in Great Britain’ within five weeks of launch – an award it went on to win // Becoming client services director and being appointed to the management board of Kindred (previously known as Mustoes) // Conceiving and founding Bloom a network for women in communications.
2011
Rising through the ranks at top London marketing agencies, developing strategies for Kia, Blistex and LA Fitness // Being selected for Marketing Week’s 30 under 30 // Studying interior design, web design, photography, screen printing and pottery at Putney School of Art & Design // Post-graduate diplomas in marketing with Institute of Direct Marketing (IDM) and Chartered Institute of Marketing (CIM) // BSc (Hons) in biology & marketing management.
2000—2010

The Team

Team-Yvonne-Fraser

YVONNE FRASER

PA & STUDIO MANAGER

Yvonne is the yin to Katie’s yang – she thinks in Excel spreadsheets, while Katie thinks in pictures and narratives. Her unflappable organisational skills and level-headed advice have become a vital part of Studio Treggiden. A self-employed consultant who specialises in helping small, creative businesses with everything from strategy, forecasting and planning to day-to-day studio management, Yvonne does all of that for Katie and more. She comes from a background of investor relations in the building materials and energy sectors, and entered the creative sphere in 2012 with a four year tenure at Margo Selby. Alongside her role at Studio Treggiden, she also works with Block Design and runs an Airbnb at the bottom of her garden.

Team-Anthony-Leyton

ANTHONY LEYTON

EDITOR

Anthony has been working with Katie for more than five years and has edited her last three books, two forewords and countless other pieces of written work, offering a fresh pair of eyes, a different perspective and a trusted sounding board on all things written. Anthony spent seven years at Mr & Mrs Smith, where he was managing editor, then set up his own business helping people to write books and brands to tell stories. Anthony is the editor at design communications agency Zetteler and spends the rest of his time working with clients such as Aman, The LUX* Collective, Music Concierge, Jotun and the National Cookery School Guide. Anthony likes to tell people he lives in Hertfordshire, although it would probably be more accurate to say Essex.

Team-Sarah-Williams

SARAH WILLIAMS

LITERARY AGENT

Originally hailing from Vancouver, Canada and now working for the Sophie Hicks Agency in London, Sarah Williams is Katie’s literary agent – for books as well as public speaking, TV and radio opportunities. Sarah’s experience representing writers across fiction, food, lifestyle, personal development, humour, popular science, travel, nature and memoir makes her a crucial part of Katie’s team and often the first to hear her most nascent ideas. Sarah was named a Rising Star by The Bookseller in 2016. She has a PhD in English literature, is a graduate of the publishing program at Columbia University and is on the faculty of the Columbia Publishing Course at the University of Oxford, Exeter College.

Team-Bruce-Hemming

BRUCE HEMMING

INTERIORS PHOTOGRAPHER

Bruce is a location and travel photographer with over thirty years of experience in shooting interiors and architecture – and a gentle and respectful approach to capturing people’s homes. He and Katie have been working together on homes stories for interior design magazines and newspapers for almost a decade. His clients include editorial publishers worldwide, national tourism organisations and hotel and hospitality industry groups. His work has been published in Harper's Bazaar, Coastal Living, The Telegraph Magazine, Homes and Gardens, Country Living, The Boston Globe, Maco Magazines (Trinidad) and many other books and magazines.

Team-Robert-Treggiden

ROBERT TREGGIDEN

PROOFREADER

Katie’s dad ignited her love of reading at a young age, giving her a treasured copy of Black Beauty that his parents had bought him for “coming 1st in geography” in 1952, and pointing out ‘greengrocer’s apostrophes’ wherever they went, passing on a tendency for grammatical pedantry. After retiring from a career in oral surgery and dentistry, he studied with the Open University and gained a BA (Hons) in Humanities with Classical Studies and Literature specialising in Shakespeare, his enduring passion. He now proofreads everything Katie writes. Sadly, while both Katie and Robert enjoy the Guardian’s quick crossword, he has failed in his many attempts to teach her the art of the cryptic.

Team-Daniel-Nelson

DANIEL NELSON

ONLINE MARKETING SPECIALIST

Daniel and Katie met in 2010 when he was social media marketing manager for mydeco.com and she was the recipient of their Best Interior Design Blog in Great Britain award. They’ve worked together ever since, running the social media marketing and online branding courses at the London College of Communication (UAL) and re-crafting Bethan Gray’s brand presence across every online touch point. Daniel’s web design, e-commerce and SEO expertise are a valuable addition to Katie’s marketing and editorial insight, resulting in copy that is not only engaging and articulate, but also effective. Daniel is director of October Communications and blogs at ateliertally.com.

Team-Tamara-Young

TAMARA YOUNG

ACCOUNTANT

Another member of the team who thinks in Excel, Tam works for Cornwall-based accountancy firm, The Peloton, and looks after Studio Treggiden’s books. The Peloton prides itself on offering not just financial support, but everything a small business needs, and Katie rates them so highly she can’t stop recommending them to people, regardless of whether or not they ask, not least because serve up a mean lunch to reward all that number-crunching. When not chatting business strategy, Tam is a keen runner who can often be spotted pounding the Cornish coastal path with her English pointer or found volunteering with local initiative, ‘Falmouth and Penryn Welcome Refugee Families’.

Team-Kirsty-Wilson

KIRSTY WILSON

EDITORIAL ASSISTANT

Originally from Scotland, Kirsty studied textile design and fashion design at The Scottish Textile College, before ‘somehow ending up in banking’. After ten years, she emigrated to Australia and retrained as an interior designer. Kirsty and Katie were introduced when she joined the confessions of a design geek team as a (paid) intern on a trip to the UK. She now combines interior design, styling photoshoots for magazines such as Home Beautiful and 25 Beautiful Homes with transcriptions and editorial research for Katie. She’s much happier juggling a couple of things she enjoys and the time difference actually works really well, as Kirsty works while the rest of the team is sleeping!

Team-Yeshen-Venema

YESHEN VENEMA

PRODUCT PHOTOGRAPHER

Yeshen met Katie through a mutual friend and he has since taken most of Studio Treggiden’s promotional photography, as well as becoming Katie’s go-to product photographer for editorial and commercial projects. Yeshen is a talented product photographer and Squarespace specialist with a passion for helping designer-makers and micro businesses thrive. He works from his gorgeous first-floor Victorian home studio in London’s Islington, alongside his partner Natasha, a filmmaker, both of whom can run much faster along Cornish beaches than Katie and her husband – in fact Katie’s dog, Jago, is the only one who can keep up with them!