Brand Workshop (Helena Star)
Katie Treggiden worked with interior designer and stylist, Helena Star on a one-day brand workshop to help explore and articulate her studio’s vision, create a pen portrait of its target audience, understand her brand personality and define a tone of voice.
‘It felt like such an indulgence to really spend time thinking about my brand, how I position myself and talk about my work, but this has been an essential step,’ said Helena. ‘My business has grown organically and without much planning, so to take a breath and really look at my offering and how I communicate has been really helpful.’
‘Katie is passionate and warm and we had a lovely morning of coffee and chat with plenty of soul searching, mapping exercises, relevant TED Talks, vision boards and working out who my audience actually is,’ she adds.
‘Katie is incredibly insightful and knowledgeable about the design world and understands my industry completely. She reminded me that design is a valuable service and I finally feel confident about talking about my offer and charging what I feel my time is worth. I came away feeling really inspired.’
You can see more examples of Helena’s work here.
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