D&AD, July 2013 - Katie Treggiden Skip to content

D&AD, July 2013

This article was written 9 years ago.

I was interested to know how people stay creative and inspired when they do it day in day out, so I wrote an article for the D&AD on that very subject…
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Yoga, running, headstands. Art galleries, good books, time with friends. Getting away from your desk, away from the problem, away from it all. Total immersion followed by total distraction. Coffee, alcohol, mind-enhancing drugs. The ways in which we seek inspiration are as varied as the briefs we’re trying to crack.

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