D&AD, July 2013 - Katie Treggiden Skip to content

D&AD, July 2013

This article was written 9 years ago.

I was interested to know how people stay creative and inspired when they do it day in day out, so I wrote an article for the D&AD on that very subject…

Yoga, running, headstands. Art galleries, good books, time with friends. Getting away from your desk, away from the problem, away from it all. Total immersion followed by total distraction. Coffee, alcohol, mind-enhancing drugs. The ways in which we seek inspiration are as varied as the briefs we’re trying to crack.

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