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Urban Cabin Press Conference (MINI Living)

This article was written 3 years ago.

MINI Living invited me to host the press conference for their Urban Cabin concept at the London Design Festival – journalists came directly from the V&A as part of the British Land installations tour. I introduced the project and then interviewed the key players involved – Esther Bahne, MINI’s Head of Brand Strategy and Business Innovation; Oke Hauser, Creative Lead for MINI Living; and collaborating architect Sam Jacob – before directing people towards tours of the installation and the book swap that was taking place throughout the week. “Katie is the obvious choice when looking for a respected face from the world of design. Her consultation in the planning stages is invaluable and on the day she engages audiences, keeps panellists on point, and delivers in an authentic and conversational way.” – Rachel Newman, Iris Worldwide for MINI Living