Tone of Voice Workshop & Consultancy (Hem)

Katie Treggiden was invited to Stockholm to run a tone of voice workshop with key members of the Hem team, following the opening of their showroom (pictured above). The workshop helped to define the brand’s purpose and character, the target audience and tone of voice across multiple communications channels and content types.

Katie then worked closely with London-based agency Made Thought, offering further consultancy throughout the process of creating a set of tone of voice guidelines.

‘We worked with Katie on workshops for both strategy and tone of voice, and it was an absolute pleasure working with her,’ said Levi Di Marco, brand and communications manager for Hem. ‘She was attentive to our needs and did a very thorough job, showing her deep knowledge and understanding of the design industry.’