HELPING YOU TALK ABOUT YOUR ECO-EFFORTS WITH CLARITY, CREDIBILITY & CONFIDENCE
STRATEGY & COPY
Katie Treggiden helps design-led companies & purpose-driven founders talk about sustainability with confidence, so they can connect with their best-fit clients and customers, learn from each other, and thrive.
If you’re in the marketing, innovation or sustainability team of a design company, you own a design-led business or you’re a designer-maker and any of the following resonate…
You’ve seen brands get called out for ‘greenwashing’ and you’re scared the same is going to happen to you—even though you’re trying to do the right thing.
You’re a B Corp—or on your way towards accreditation—and you don’t know how to talk about everything you’ve achieved without drawing attention to the things you haven’t (or sounding like a show-off!).
You’re making great progress towards your environmental goals, but you don’t want to talk about it until you’re sure you’re doing it all ‘perfectly’. (Spoiler: there’s no such thing!)
You know your company has made a Net Zero commitment, but if you’re really honest, you’re not 100% sure what that means, and you dread getting asked about ‘scope three’.
You’re worried about the rise of climate change deniers and unpredictable politics, both at home and abroad.
You want to do right by your people and the planet because it’s the right thing to do, not for the PR value, but you get frustrated when you see competitors making claims you’re not entirely sure they can back up.
…Katie can help you talk about your imperfect progress towards genuine sustainability, with clarity, credibility and confidence.
DONE FOR YOU
Katie’s ‘done for you’ services are ideal when you need a complete comms solution delivered with a low investment of time or effort. Following an in-depth briefing session, your strategy and copy will be developed by Katie, drawing on her decades of experience and using tried-and-tested methodologies, so you can stay focused on your core business.
STRATEGY
Drawing on experience developed over decades of working with global businesses at top London ad agencies as well as purpose-driven design brands, Katie writes bespoke communications strategies that help you talk about your imperfect progress towards genuine sustainability with clarity, credibility and confidence.
COPYWRITING
If strategy is the art of defining your story and working out who it’s for and where it’s told, copywriting is the craft of telling that story so your right-fit clients want in. Katie has worked with myriad design brands to tell their stories, written six books about craft, design and sustainability as well as countless newspaper and magazine articles, so your story couldn’t be in safer hands.
DONE WITH YOU
Katie’s ‘done with you’ services are the perfect hybrid approach when you want to get more involved in the process, but still have some support. You’ll get involved through practical, real-time collaboration, maintain greater control, and save some money by taking on part of the project yourself.
CREDIBLE COPY AUDIT
Share ‘work in progress’ copy or comms, and Katie will review it for clarity, credibility and confidence. She will offer strategic feedback, helping to ensure your copy conveys what you intend (even when read ‘between the lines’), and that it meets your objectives and is Green Claims Code compliant.*
EDITING
Katie offers editing at strategic, structural, line, and copy levels as well as proofreading and fact-checking. That ensures you are saying the right things, in the most compelling and logical order, using clear, effective and correct sentences and language, and that your copy is typo-free and Green Claims Code compliant.*
*NB This does not constitute legal advice. Responsibility for accuracy and compliance remains with the client.
DONE BY YOU
Katie’s ‘done by you’ services are great for clients with lower budgets who have the time and ability to do the work themselves but need expert advice on strategy, direction, and best practices. They comprise training and resources that will give you the confidence to tell the story of your imperfect progress towards genuine sustainability yourself.
SELF-PACED CARBON LITERACY TRAINING
The Carbon Literacy Project offers everyone a day’s worth of Carbon Literacy® learning, covering climate change, carbon footprints, how you can do your bit, and why it’s relevant to you and your audience. Katie is a certified trainer and developed the first programme specifically for the design industry. This self-paced course was developed by Katie and is now hosted by MakeSouthwest. (NB You can only certify through live courses.) £350
TALK ABOUT SUSTAINABILITY WITHOUT GETTING CALLED OUT: SHORT COURSE
Learn how to talk about your imperfect progress towards genuine sustainability without getting called out. Connect with values-aligned clients and customers by mastering the basics of PR and marketing so you can communicate with clarity, credibility and confidence. This self-paced course was developed by Katie and is now hosted by MakeSouthwest £150