GREEN, NOT GREENWASHED
Get the clarity and confidence you need to talk about your eco-efforts without the fear of greenwashing.
WHAT ARE WE SUPPOSED TO DO?
We’ve all seen the headlines, big brands being publicly called out for greenwashing. And rightly so, accountability matters. We need to challenge vague or misleading eco claims, especially when profit is prioritised over the planet.
But what those “name and shame” stories don’t show you is the unintended consequence. They’ve left you, the founder who actually cares, afraid to say anything at all.
You’re doing the work and making real—albeit imperfect—progress toward sustainability, but instead of sharing your progress, you’re second-guessing every word.
What if you get called out? What if you say the wrong thing?
If you’re making genuine efforts to run a more sustainable business but feel unsure about how to talk about them, this four-part email-series is for you.
Introducing a free resource to help you get the clarity and confidence you need to talk about your eco-efforts without the fear of greenwashing
What you’ll get when you sign up:
Clear breakdown of what greenwashing is (and isn’t)
The 6 legal principles from the UK’s Green Claims Code
Expert tips on how to communicate with credibility, not fear
4 practical action steps to start writing with confidence today
Reflection prompts to guide your next post, page or pitch
Access to the full replay of our expert panel: “Green, Not Greenwashed”
Katie Treggiden (she/they) award-winning sustainability journalist and ethical copywriter with six books to her name and bylines for Dezeen, The Guardian, Elle Decoration and CRAFTS Magazine. She won Homes & Gardens’ Eco Champion award for Thought Leadership in 2023.
MEET THE SPEAKERS
Anna Jewitt (she/her)
Senior Lawyer at the Competition and Markets Authority (CMA), the government body behind the UK’s Green Claims Code, designed to prevent greenwashing and protect ethical consumers.
Malin Cunningham (she/her)
Founder of Hattrick, a B Corp-certified content marketing agency supporting businesses in the green economy. Malin also serves as a Trustee for the Carbon Literacy Project.
Ankita Dwivedi (she/her)
Founder of firstplanit, a tech platform that helps architects choose sustainable materials. Formerly led design teams for Fortune 100 companies before shifting into climate tech.
THIS IS FOR YOU IF...
You want to talk about your environmental practices, but you’re not sure what’s “safe” to say
You’re making genuine progress and don’t want to fall silent out of fear
You’ve seen greenwashing claims and you’re worried you might accidentally mislead
You’re not trying to be perfect, just transparent, ethical and clear
You care about credibility and connection with your audience
Ready to stop second-guessing and start communicating with confidence?
Sign up below to get this free resource delivered straight to your inbox.